The way to activate the next generation of youth, citizens and learners is by using design, said the chief creative officer of Ideo – an international design and consulting firm.

The way to activate the next generation of youth, citizens and learners is by using design, said the chief creative officer of Ideo – an international design and consulting firm.

Speaking during Day Two of the World Government Summit 2017 in Dubai, Paul Bennett, added that generosity is the key to market leadership.

“Generosity is where it is all going,” he said. “The number one form of market leadership is to let go of something, because the more you want someone to prosper determines how much you prosper.”

Ideo is a global design company that seeks to create positive impact through design, by giving people the tools to create a better life.