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Published on

February 11, 2025

Global Leadership Report: What Followers Want

  • Leadership success depends on understanding and addressing people’s needs.
  • Global research reveals people prioritize leaders' substantive contributions over style.
  • Modern leaders must adapt to evolving challenges while fostering meaningful connections.

As the world grows more complex, leaders must balance self-awareness, role demands, and people’s needs to achieve lasting success.

Leadership shapes every aspect of modern life, yet it is the perceptions and needs of the people that define its impact. Recent Gallup research, involving over 30,000 adults across 40 countries, offers fresh insights into what people value most in leaders.

By focusing on what leaders contribute to people’s lives, this study highlights the evolving dynamics of leadership and the critical role of understanding people’s expectations.