wgs_logo
The ABCD Playbook
Published on

May 27, 2025

The ABCD Playbook: Crafting Innovative Policy

  • Adapting Policy to Rapid Change
  • Agility and Context Drive Success
  • Innovation Essential for Government Relevance

This report explores how governments can remain effective and relevant in a world defined by relentless change, where individuals and businesses are rapidly adapting to shifting economic, social, and technological landscapes. Unlike businesses, which face competitive pressures to evolve, governments often lag due to structural inertia. Yet, as global challenges grow more complex, the need for agile, context-sensitive, and innovative policy responses becomes urgent. Drawing on decades-old case studies to assess long-term impact, the report identifies four key qualities that underpin successful policy innovation across diverse contexts: Agility, Buy-in, Convergence, and Durability. These principles offer a practical framework for policymakers seeking to design resilient solutions tailored to their unique environments.

In Collaboration with

OliverWyman-wgs-svg