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Four Steps to LEAD on Sustainability: MENA Organizations Must Turn Promises Into Action

Four steps
Four steps
  • Organizations in the Middle East and North Africa have the opportunity to accelerate sustainability
  • Environmental, social, and governance (ESG) challenges are too great to ignore, so are the opportunities
  • Pioneers in sustainability will see higher returns and more engagement from purpose-driven employees

Organizations across the Middle East and North Africa have both an opportunity and a duty to expedite sustainability efforts. Despite nearly 70% claiming integration of sustainability into their business models, merely 3% are progressing satisfactorily towards their objectives. In the MENA region, economic risks intersect with climate-induced natural disasters and water scarcity, exacerbating challenges.

While these environmental, social, and governance (ESG) challenges are pressing, they also present significant opportunities. The region is transitioning towards a more conscientious approach to prioritize sustainability, albeit limited progress. Those leading in sustainability not only experience greater returns but also attract purpose-driven employees, which in turn enhance the rapid growth, develop innovative business models, and fortify their resilience.


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